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OUR STORY

At Formulated Fit, we didn’t start with perfection — we started with questions, doubts, and a whole lot of trial and error. Like so many others, I struggled with my own insecurities — how I looked, how I felt, and where to turn for real answers. I tried different routines, plans, and “solutions,” but most of them fell short. That’s when I realized: I wasn’t alone.

So I asked myself, “What if there was a place where people could find real, science-backed fitness advice — a space built not just for aesthetics, but for confidence, strength, and long-term success?” And that’s when Formulated Fit was born.

This brand exists for people like me — and like you — who want to feel better in their own skin, transform doubt into discipline, and become the strongest version of themselves. We’re not selling quick fixes. We’re building a community. A place to learn, grow, and push forward — together.

Formulated Fit is more than just a name — it’s a platform built on research, clarity, and real-world results.

The Lab is where we break down the why behind the workouts. We publish science-backed blog posts on fitness, health, nutrition, and mindset to help you better understand how to train smarter — not just harder.
Fit Hacks is your go-to section for free, actionable tips: from quick workouts and movement breakdowns to recovery advice and goal-setting strategies.

Together, these tools are designed to empower your journey — whether you're just getting started or pushing toward new goals.

Ready to show up for yourself? Join the Fit Fam and let’s build something real.

YOUR FIT FORMULA STARTS HERE

OUR MISSION

To empower individuals to overcome self-doubt, build confidence, and achieve their best selves through science-backed fitness guidance, practical tools, and a supportive community.

OUR VISION

To become a trusted source of fitness knowledge and transformation, where everyone—regardless of their starting point—can access the resources and support they need to feel strong, confident, and unstoppable.

Our team

Our strength lies in our individuality. Set up by Esther Bryce, the team strives to bring in the best talent in various fields, from architecture to interior design and sales.